Hearts Drive Minds, or just Hearts, is a branding studio whose mission statement is to help passionate entrepreneurs achieve their goals through effective, creative, and authentic branding efforts.
Steve Jobs once said: "The only way to do a great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."
I do work that I love for people who love their work.
The human heart is a poweful instrument.
It doesn't just work in it's biological duties, it is also a symbol for our human emotions and efforts. Each beat of the heart can be counted as both one more and one less. The human heart is the core of our life, the representation of our emotions, and the constant reminder that life is short.
I chose to use the biological representation of the heart, instead of the fantastic one because it conveys the two perfect motivational messages in history:
Memento mori, remember that you will die, and spend your life with your passions.
Memento hominem, remember that you are human.